Email marketing is a tried and true marketing tactic that can have an ROI of as much as 3800%. For small businesses, often with limited capital, getting the most bang for your buck is extremely [...]
People love receiving packages in the mail. It’s a little gift to themselves. You’ll see that with subscription boxes, offering monthly or weekly goodies in the mail, usually in nicely packaged [...]
Page loading or time, or website speed, is an often underrated factor in website optimization. However, the speed of your website is a critical component to overall user experience and even [...]
Long before blogs, Twitter, Facebook, and Pinterest, marketers used email to communicate with customers and prospects in a similar mode as direct mail. Deploying a message to a list, with an [...]
To-do lists mount when you start a business; the list seems endless. However, never ignore your accounting tasks; without it, how do you expect to keep track of your business? Accounting [...]
Knowing your audience, knowing your product, and knowing how to best allow the two to merge. Sounds simple, right? Not exactly. Different users have different needs, different preferences, and [...]
When it’s time to get serious about forming a franchise, one of the final steps is creating the Franchise Disclosure Document, or FDD. Definition Franchise Disclosure Document (FDD): The legal [...]
When it comes to leasing or buying small business equipment, there’s plenty of benefits and drawbacks on both sides. Leasing is ultimately more expensive, but buying requires significant upfront [...]
No question, there are many legal issues and obligations confronting small business owners today. To help small business owners anticipate and understand common legal needs, a Legal Guide for [...]
