Marketing

For some small businesses, particularly those in the retail industry, the holidays are the busiest, most profitable time of the year. To take advantage of this uptick in sales, small businesses [...]

Looking for a great way to boost store visits and sales? Consider creating a marketing campaign around Small Business Saturday. Your planning for the holidays has probably already started and [...]

Starting a small business requires creating a business plan, raising capital, finding space, and opening the doors. That alone may have taken months, if not years to accomplish. Once the ball is [...]

In Part 1, we explored the best ways to market to the younger generations: Centennials and Millennials. Due to the explosion of communication forms and emerging technologies over the last two [...]

Technology has greatly divided marketing preferences between the four major generations. As a result, it’s been incredibly difficult for small business owners to decide which marketing channels [...]

LinkedIn Groups.  One of the most loved or most hated communication tools on the largest and most influential networking site, having and successfully moderating a LinkedIn group can be one of [...]

Digital marketing. A constant fight for supremacy, there are principles and rites of passage that you need to keep close to your heart.  But, with the increases of content flooding the web right [...]

Finally, the Instagram update we’ve all been waiting for has made having multiple accounts so much easier! Social media practitioners and brand managers alike can now find it easier to switch [...]

Your content strategy. What you originally thought was something you could “set and forget” has become a daunting task for your growing business. How are you creating content? How are you [...]

Do you manage your Facebook pages using your personal account? If you are in charge of multiple pages—especially if you are advertising through said pages—there could be an easier option. [...]