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Branding

Home » Marketing » Branding
 Maintaining Brand Consistency Across Franchises

Maintaining Brand Consistency Across Franchises

June 16, 2017

Before your franchise starts to grow, having a strong foundation on what you want your brand image to communicate should be in place. A franchise’s brand image is very important in developing a [...]

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 5 Steps for a Small Business Rebranding

5 Steps for a Small Business Rebranding

June 12, 2017

Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a major payoff. In the short-term, however, it’s costly and time-consuming. A [...]

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 4 Tips for Startup Branding

4 Tips for Startup Branding

February 7, 2017

Marketing is a really important aspect for small businesses, and branding is no exception. Branding differentiates your startup from competitors and makes you more memorable to potential [...]

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 Naming A Startup: Advice from Startup Mentors

Naming A Startup: Advice from Startup Mentors

September 19, 2016

What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh in on what it takes to create a memorable startup brand name. We provide some insight from top [...]

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