Before your franchise starts to grow, having a strong foundation on what you want your brand image to communicate should be in place. A franchise’s brand image is very important in developing a [...]
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a major payoff. In the short-term, however, it’s costly and time-consuming. A [...]
Marketing is a really important aspect for small businesses, and branding is no exception. Branding differentiates your startup from competitors and makes you more memorable to potential [...]
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh in on what it takes to create a memorable startup brand name. We provide some insight from top [...]
