Ecommerce Strategies For Driving Customers To Your Website

 In Ecommerce

Everyday new ecommerce sites are being created. Competition in the online marketplace is becoming much more fierce as more consumers are changing their purchasing habits and spending more money online.

Here are some tips for drive customers to your ecommerce site.

Choose a Niche

Competing with companies as large as Amazon or other large online retailers is almost impossible. Even if you have millions to invest into your online store, you will still face a steep, uphill battle. The best way to stand out is to find a niche in an industry and become an expert with it. A niche is a great short-term strategy and it can be used to gain traction. Once you feel that you have mastered that niche and made some money, start making plans for expanding into other areas.

Clear Offers and Branding

Present your brand’s value proposition. Show what makes your brand valuable and you the customer should pick you over other competitors. Even if your products aren’t unique or one-of-a-kind, it is important to offer your products in a different and fresh way.

Build your brand around your value proposition. Some examples can include: lower prices, quality, quantities available, selection, shipping options, best offers, and much more. Make sure you brand is clear, consistent, and presented well across all platforms. Have a presence on: mobile, major social media platforms (Facebook, Twitter, Pinterest, etc.) and on your own website.

Content

Content is king. Having a solid content strategy will improve your website’s reach and SEO. Use unique content on all your pages. Don’t just recycle the copy from manufacturers, this will bore your customers and will hurt your SEO. Create a content strategy that will suite and reinforce your brand. Providing high quality content will drive organic traffic to your site over time.

Pursuing Your Audience

Discover where future customers will exist online and to go to them. Do your homework. Listen to conversations in online communities and on social media. This will take some time but it will help you in the long run. The more you can learn about your customers and your potential customers the better. This process will help you find out the needs/wants of your customers and which platforms you should focus on the most.

The ecommerce marketplace is a tough industry to compete in. With giants such as Amazon and major retailers competing for ground starting your on site can be a daunting task. If you follow these tips and strategies, your brand will stand a much better chance of driving customers to your site.

We would like to thank Entreprenuer.com for their informative article on Ecommerce Strategies.

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Lindsay Brown
Lindsay Brown is Operations Director of the Small Business Center of Excellence (SBCoE). Lindsay is Director of Digital Marketing and a partner at Modern Marketing Partners. Lindsay specializes in startups of all types, along with experience with technology brands. She is Google Analytics and AdWords certified, earning a Bachelor of Science from the Illinois State University.
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