Small Business Center of Excellence

Facebook Business Manager: What it is and Why You Should Use It

[Facebook Business Manager Hero Image]

If you're managing multiple locations or clients in Facebook, it poses a few issues. However, Facebook Business Manager provides an easier option.

Understanding the Need

For many small business owners and marketing professionals, jumping between personal profiles to manage business pages, ad accounts, and team access becomes inefficient. Facebook Business Manager centralizes these assets.

Why You Should Use It

  • Centralized Access: Manage all your Pages, ad accounts, and apps in one place.
  • Secure Collaboration: Grant permissions to team members or agencies without sharing login credentials.
  • Better Organization: Keeps your personal browsing separate from your professional marketing duties.