Small Business Center of Excellence

Local Business Schema Markup Guide

LocalBusiness Schema Markup

Structured Data Markup allows search engines to better understand your business entity, location, and services. Implementing LocalBusiness schema is a critical step for improving your local SEO visibility.

Why Use Schema?

Visual Representation: Local Business Schema Structure

Schema markup provides the "rich snippets" you often see in search results, such as your NAP (Name, Address, Phone) information, star ratings, and opening hours.

Implementation Steps

1. Use a Generator

You can use a structured data generator to create your JSON-LD code quickly. This avoids syntax errors that could break your data.

Visual Representation: Schema Markup Configuration Interface

2. Testing Your Markup

Always validate your code using the Google Structured Data Testing Tool (now Schema Validator).

Visual Representation: Validation Results Dashboard