Small Business Center of Excellence

SEO: Top 10 Priorities

Search Engine Optimization (SEO): Top 10 Priorities

The following guide will identify and describe ten of the most critical SEO, both on-page and off-page techniques, for small businesses to improve their ranking and visibility.

  1. Keyword Research: Understanding what your customers are searching for.
  2. On-Page Optimization: Optimizing headers, meta tags, and content structure.
  3. High-Quality Content: Creating value-driven content that answers intent.
  4. Mobile Responsiveness: Ensuring your site performs flawlessly on smartphones.
  5. Page Speed: Improving load times for a better user experience.
  6. Internal Linking: Helping search engines crawl your site effectively.
  7. Backlink Building: Establishing authority through reputable sources.
  8. Local SEO: Optimizing for localized search queries (Google Business Profile).
  9. Technical SEO: Fixing broken links, redirects, and sitemaps.
  10. Analytics & Monitoring: Tracking performance and adjusting strategies as needed.